Not surprisingly, most consumers are using the video sender for getting a video signal to a second or third  TV. Many homes have co-axial outlets in the living room and master bedroom but not in the kitchen, study or children’s room.  We found many consumers are now placing TVs in these other rooms.  So how can they hook up the TV ? We also found that most people don’t want to run co-axial cable all over their home. The solution they found  to solve the problem is a pair of “video senders”.

In addition to the most common usage, we did find a few strange, interesting and new applications.

Have you worked out at a gym; “riding” on the exercise bike or “running” a marathon on the treadmill ? The only relief from the boredom is the TV up on the wall.  It turns out that more and more people are buying exercise bikes or treadmills for home use.  And it’s just as boring at home ! Using a video sender hook up a TV in their exercise space isn't a problem.

It seems from the survey that the social dynamics of the household play a role. Many dads find solace in their workshop, which is sometimes in the attic, basement or garage.  To watch his favourite sport in peace isn’t a problem with a video sender to hook up his TV.    Kids get sent to their room to watch Disney channel.  Luckily, with a video sender, the kid’s TV can be hooked up to the cable/sat settop box.

All these variations are the sort of applications that we anticipate. Two new applications that came from the survey are for the more advanced consumers.

Apparently, game controllers for PS2, Xbox and Cube have limited cable length.  When you are using a big screen TV,  you can't get far enough back from the screen. There are RF controllers, but they aren’t well accepted by the real gamers. Their solution is to move the console to the coffee table, hooking it up to a video transmitter and sending the signal to the big screen TV.  The controllers are still cable connected to the console.

Another new application which we expect to see more often comes from digital storage of video and audio.  Consumers can already get a lot  of their music and now more and more of their video direct from internet.  This data is stored on their computer.  The question is how to get the video or audio track from the data store to where you want to watch or hear it.  Of course, it can be burned on a disc but this seems counter intuitive. No surprises – with a video sender the data stays on the memory and the consumer sends the analog audio or video signal where they want it.

This is just a small insight into the many different ways consumers use video senders, as found by the survey. We expect the ways that consumers use video senders will continue to become more varied. We call it the “convenience” factor. It is just so easy to use.